POPMO

Brand Identity / Motion Graphics

Summer 2020

Brand Identity / Motion Graphics

POPMO - aka Molly Syrett - makes Fun things for your head. This can range from elegant fascinators and floral compositions to graphic textiles and novelty headbands.

It started as a fun was to recycle Christmas decorations (tinsel & Brussel-sprout-baubles welcome) and has developed into a year round celebration of fashion, fun & frivolity.

The main thing I wanted to capture in this brand was the energy; of POPMO products and the maker herself. Each of her designs is so different and unique, making it futile to try to represent each specific product in the brand, so it was Molly’s approach & spirit that informed my design.

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