Summer In Battersea Park
Summer 2022
Brand Identity
The Client
“Summer In” is a series of free events, organised by Enable, for the residents of Wandsworth. All through the summer, they put on live music, family activities, sports & exercises, movie screenings and more. Events take place across Battersea Park, Wandsworth Park and Furzedown Rec, providing free enriching activities for the whole borough.
The Objectives
The team at Enable wanted a brand which ‘pops’ - matching the energy of the events and celebrating the parks that host them. It also had to compliment the existing brand style, rather than starting from scratch, to build on the events reputation. Because they work across three separate sites, they needed a logo for each park and an overarching “Summer In” brand mark.
The Solution
The resulting brand is full of colour, energy and summer vibes. The logo floats in a cloud, with an addition for each individual park. The building block shapes mix with leaves and palms motifs to create energetic compositions that celebrate the parks and the family events they host.
