Flower 44
Winter 2020
Brand Identity & Packaging Design
The Client
Flower 44 is a cosmetics start up, utilising natural enzymes to make cleansing skincare products. Founder, Sally Marshall, wanted to find an alternative to harsh chemical products through experimenting with natural ingredients.
The Objectives
Sally had a clear vision for the brand, setting out the neon / neutral colour palette from the jump. My goal was to create a visual style which used these colours to promote the natural attributes of the products themselves.
The Solution
The gradient shapes represent the fruit extracts within the natural ingredients and their exfoliating effect on the skin. The monospaced wordmark balances the natural look by indicating the scientific way in which these products have been designed.
