Snowbombing 2022
2019 - Ongoing
Brand rollout & on site design work
The Client
Snowbombing is a skiing and snowboarding festival in Maryhofen, Austria. They host world-class artists from all over the globe, with unparalleled production quality and in venues which are truly unique. After two years without a festival, the entire SB team were dedicated to delivering an incredible event.
The Objective
The festival had a new brand designed by Broadwick Agency in 2020. My role was to roll that brand out across all digital and print marketing, then bring it all to life with the on site design for their triumphant 2022 return. The changeable nature of current health and safety requirements meant that the brand had to be able to celebrate the fun and playfulness of the event as well as communicating important and complex information.
The Solution
The event was a huge success and a fitting return for the Snowbombing. The confident simplicity of the branding shone through against the snow-white backdrop of the slopes and put the SB stamp on the beautiful Mayrhofen resort. It communicated clearly, whilst remaining distinct and interesting. The merchandise flew off the shelves like never before, meaning that everyone took a little bit of Snowbombing home with them.
