Snowbombing 2020
I worked as lead designer on Snowbombing 2020 for the six months leading up to the event. I had to hit the ground running to prepare all assets for the second line up announcement and went on to act as brand guardian across all comms for the event.
This involved two line up announcements, several outdoor campaigns, ongoing social media assets, motion graphics, print flyers, merchandise, wayfinding and decor design.
The visual language had been loosely defined but had no brand guidelines. I took this opportunity to expand the visual vocabulary and resolve some of the areas which weren’t communicating the energy of the event.
