Y Not Festival
Broadwick Live, 2017
Brand identity / Motion Graphics / Social Media Content
Complete brand refresh and execution. Completed whilst working full-time for Broadwick Live.
This was a particularly special project because, after working on the rock / grunge / pop festival for two years, I was asked to take charge of a full rebrand. The music festival has an engaged audience of (pretty much) the whole of Derbyshire, meaning we welcome wild teenagers to families with young children.
Working with the event's marketing manager, we developed -- TROPICAL GRUNGE -- a visual direction which captures the raw, gritty music, as well as fun and frolics in the sun. See the results below...
Put a wetsuit on, come on, come on.
The roots of Tropical Grunge come from deep within punk, rock & skate culture.